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Proper work starts with proper measurement. "If you don't measure, you're just guessing."

In the June 2018 Snapshot Survey, we asked contractors all about Employee Benefits. Here's one survey question and its results from the summary report, which is now available in its entirety to EGIA members.

Question: The season is very busy right now, but I know this will drop off in September. When would you suggest I start marketing so I can make the phone ring September 1st?

What exactly is the "Hybrid Contractor"?

Question: We have our CSR's take the after-hours phone home each week on a rotating schedule. How should we pay them for this service?

In the latest episode of Contractor Coffee Club, Mark welcomes Eric Knaak, who explains the strategies, tactics and overarching philosophies that have helped build one of the Northeast’s most successful service companies.

Our continuing "story selling" brings us to a new, if a bit . . . simple-sounding topic: selling by using the "Duh!" question. ...

Question: What’s the key to being effective in sales without feeling like a pushy salesperson?

Stories have great value -- not just in entertainment, but in selling. Explaining points to your customer is good, but then supporting and proving those points by sharing stories is what takes your sales presentation to the next level.

Question: Should I hit my salespeople’s commissions for financing dealer fees?

Technical training meets contractor business development in the latest episode of the Contractor Coffee Club podcast. . . .