What do you need help with?

Question: If you had a crystal ball, how do you see our business in 10 years? What changes does the contractor need to embrace today in order to be prepared for the future?

You're in the home, you're working with the homeowner to establish trust and make the right sale for that person. How do you ensure they buy in to the process? Focus on the client agenda. ...

Question: What are your thoughts on offering extended labor guarantees on new installs and existing equipment?

This week, a viewer wrote in to ask Weldon Long how to use the online reputation management process -- Yelp, Google Reviews, Angie's List and the like -- to actually influence service techs' behaviors. ...

Question: How many local events does your company participate in per year?

Question: How do I know if a marketing campaign is successful?

"Forget trying to sell your prospects; let them buy. People buy you."

What specific questions should you be asking -- what information do you need -- in order to both maximize revenue and ensure customer satisfaction?

Question: How should we deal with price objections? For example, “I can get it on Amazon for $30 and you’re charging $400. I’ll do it myself.”

Meet Zac Slocum. One of the first recipients of the EGIA Foundation HVAC Scholarship, and a face of the future HVAC workforce of America. . . .

Question: I am new to marketing through social media. What should the cost of generating a lead in the social media world be?

How can you set yourself apart from your competition -- truly differentiate yourself from the field?