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In a clip from this week's Cracking the Code episode, Weldon Long used the "Sales Hallway" metaphor to demonstrate how to move past customers' price objections.

Question: How do I get my techs to up-sell when they are really busy?

Proactively dealing with objections can help maintain your average ticket during the summer busy season.

In a clip from this week's Cracking The Code, Gary Elekes explains how small gestures can wow your customers and keep them coming back for more.

Question: What can my CSR's do to not lose the customer when our dispatch board fills up and we may not be able to get out to them for a day or two?

Focusing on the right priorities during the summer can prime your contracting business for success throughout the rest of the year.

Weldon Long leads a role playing exercise to demonstrate how to get both home owners to the table in this week's clip of the week from Cracking the Code.

Question: As the summer velocity increases, my sales team gets more leads than normal. I can't hire another salesperson just for the summer, so how do I ensure they still work each lead like it's the only lead they have?

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Improving the skills of your customer service representatives and dispatchers is a critical part of preparing for the summer busy season!

Gary Elekes teaches you how to structure your pricing based on profit per day in this Clip of the Week from Cracking the Code.

Question: What are the 4 or 5 top areas to focus on in my business to make this summer as profitable as possible?

Is your contracting business equipped to maximize your profits this summer? Learn how to price your products and services to capitalize on the summer rush.

Conducting employee reviews is a necessary step in achieving company goals. Gary Elekes explains in this clip of the week from Cracking the Code.

In this month’s Snapshot Survey, we’re revisiting two previous surveys to understand how contractors are currently utilizing television and radio and how broadcast advertising has evolved over the last five years.