The Marketing, Branding & Lead Generation course is broken down into three modules. In the first module you will get exposed to ideas around how to put your big ideas into action, develop your company brand promise, and understand the importance of market research and intelligence. In the second module you will learn key concepts around different types of marketing models such as internal marketing, external marketing, and operational marketing to help drive down cost per leads. In the final module you will learn how to build a marketing plan that reinforces your brand promise and supports your company.