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The decision to purchase an HVAC system is a big one and homeowners are often concerned more about what type of equipment brand they’re getting than who is actually doing the work.

In this “Clip of the Week” from Cracking the Code, HVAC sales expert Weldon Long teaches you how to position your expertise, not the equipment brand, as the key element of a successful install. Watch the clip below, and visit egia.org/Show to watch the full show for more on in-home sales.