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Motivating your salespeople to achieve more sales and higher average tickets can be a challenge for even the most experienced contracting business owner. Whether it’s through an adjusting commission structure, improving company culture, or mindset training, owners and managers must align sales performance with company goals in order to be successful. On this week’s Ask the Experts video highlight, an HVAC contractor from Colorado asks:

I’m struggling with trying to motivate our sales guys to get to the next level. What advice can you provide?

EGIA’s faculty member Weldon Long (Sales Expert and New York Times Bestselling Author) gives his expert advice on how to motivate your salespeople to achieve better sales results that align with the goals of your company.

EGIA members can access the full archive of Ask the Expert recordings by logging in to their member dashboard.