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Asking homeowners thoughtful questions can help you successfully navigate the sales process while inspiring confidence in your customers.

In this “Clip of the Week” from EGIA’s critically-acclaimed Cracking the Code show, Gary Elekes demonstrates how to ask questions to get to the root of your customers’ problems in this week’s Cracking the Code clip.

Watch the clip below, and visit egia.org/Show to watch the full show for more on in-home sales.