Consumer Financing 101

Consumer financing is one of the most critical components to the in-home sales process and the overall customer experience. The most successful contractors in the industry know that offering financing as part of every project is required to maximize sales and make their services more affordable for their customers. But for some contractors, the topic of financing can be confusing and overwhelming. In this course, you’ll learn everything you need to know to have a strong foundation of knowledge when it comes to consumer financing. Lessons include: Financing literacy, rate sheet basics, why offer financing, understanding the sales process, managing dealer fees, how to present financing, overcoming objections, and understanding dealer differences.

Course Content