This course explores why residential service agreements are a powerful tool for HVAC and plumbing companies looking to scale, increase customer lifetime value, and boost retention. A well-structured maintenance program also addresses the industry’s biggest challenge – solving the shoulder season slump.

Participants will learn how to define a strategic vision, create and price their service agreement offerings, and organize them for long-term success. The course walks through essential components such as marketing, team training, scheduling, and technician incentives. By the end, contractors will have a clear roadmap to build and implement a high-impact service agreement program.