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So your customer just objected to the price. Is the first thing you do try to shut that price door? It might be too late.

In a clip from Cracking the Code, Weldon Long explains how to proactively — and preemptively — close the price door before your customer can sneak out of it.

Watch the clip from this week’s episode of Cracking the Code below, and visit egia.org/Show to watch the full show, before it goes in the members-only archive on September 3.