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Fifty percent of HVAC systems being installed in homes aren’t being properly sized, and so aren’t being properly installed. Fifty percent. This according to Consumer Reports and the US Department of Energy.

This is one example of the kind of third-party validation you can point to to explain to customers some of the things that are more important than simply price. Weldon Long offers a role play, in the latest “clip of the week” from Cracking the Code.

Watch the clip below, and visit egia.org/Show to watch the full show, before it goes in the members-only archive on February 18.