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Having guarantees that your company will stand behind can build trust and ease the sense of risk that your customer may have in mind. But how can you deliver those guarantees during the sales presentation?

In the latest “clip of the week” from Cracking the Code, Weldon Long role plays how to offer those guarantees to the homeowner — and grow your closing rate as a result.

Watch the clip below, and visit egia.org/Show to watch the full show, before it goes in the members-only archive on February 11.