What do you need help with?

The following resources have been added to the Contracting Best Practices Resource Library. To access these new tools, visit the Best Practices Library.

Templates

6.6 – Promotional ROI Tracking Tool for Evaluation: This template allows you to create attribution to a campaign. We spend additional marketing monies, but how do we know if this was a worthwhile choice? Attribution of the promotion can be viewed as revenue, but revenues do not pay your bills. It is profit from a campaign that we truly care about – how much did we sell is important but what did we keep from those sales is the key stat – ROI. This tool is from a real campaign, a real set of costs, and figures – so you can edit those out and use this tool for your own campaign attribution. ALL CAMPAIGNS should be measured for success so you have a report card on the campaign and can adapt as needed.

Documents

6.6 – Sweet 16 Promotion Offer – Equipment Promotion: This is an example letter to be utilized in a variety of ways in a marketing funnel. 1. Existing client email drip campaign 2. Social media post 3. Letter to technicians to hand to service agreement club customers 4. Possible external direct campaign to new target customers In all cases the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.

6.6 – Sweet 16 Alternate Promotion Offer – Equipment Promotion: A second version – as you move through your customer base the offer may need to change and adapt as we discussed with American Express they use 13 variations of promotions on one customer target, before acknowledging it didn’t work on THAT customer. Follow the marketing model and track the results.

6.6 – Sweet 16 Technician Flyer Offer – Equipment Promotion: This is an example letter for Technician Flyers – laminated – to be utilized primarily on a service/maintenance call. It can be used in a variety of ways in a marketing funnel. 1. Existing client email drip campaign 2. Social media post 3. Letter to technicians to hand to service agreement club customers 4. Possible external direct campaign to new target customers In all cases the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.

6.6 – Sweet 16 2nd Letter Variation to Prospects – Lucky 16: This is second example letter to be utilized as a follow-up in marketing funnel as a second target. 1. Existing client email drip campaign 2. Social media post 3. Letter to technicians to hand to service agreement club customers 4. Possible external direct campaign to new target customers In all cases the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.

6.6 – Sweet 16 Post Card Follow-Up Alternate Promotion Offer – Equipment Promotion: This is an example POST CARD as a follow up with a $50.00 off coupon – shoulder season promotion. This can be utilized in a variety of ways in a marketing funnel. 1. Existing client email drip campaign as a follow-up again 2nd style drip email newsletter 2. Social media post 3. Target database external direct mail post card campaign to existing targets we have mailed – a 2nd reach. In all cases the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.

6.6 – Lets Make a Deal – Shoulder Season Promotion Equipment: Let’s Make a Deal – This is an example letter to be utilized in a variety of ways in a marketing funnel. 1. Existing client email drip campaign 2. Social media post 3. Letter to technicians to hand to service agreement club customers 4. Possible external direct campaign to new target customers In all cases the important aspect is to have a conversation with a prospect, not to push, but to educate and have a real offer that is truly a seasonal win for the homeowner. Then track and measure the results.