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Earning your customer’s trust can be distilled down to four things you can offer that will help the customer minimize risk. If you can minimize their risk, you’ll maximize your sales.

In our latest free clip of the week from the Cracking the Code weekly show, Weldon Long lays out the four simple steps that will earn your cusotmer’s trust — and their business.

This clip is excerpted from this week’s episode of Cracking the Code. Visit www.egia.org/show to watch the latest full show.