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“Should I even use a presentation book anymore, or is it outdated? And if I use it, how do I develop and actually use the presentation book?”

These are two questions we frequently receive from contractors who are preparing their sales presentations. Certainly there’s more than one school of thought, but the specific answer stems from your overall strategy and approach to sales.

In this week’s free Clip of the Week, excerpted fromt he latest episode of Cracking the Code, Weldon Long and John Ketchell tackle these questions and use them to approach the idea of embracing a consistent process.

This clip is excerpted from this week’s episode of Cracking the Code. Visit www.egia.org/show to watch the latest full show.