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In today’s world, technicians are not only expected to be great at solving mechanical problems, they are also expected to be great ___________________________ .
Our role is to educate the customer about the technical problems we uncover so they can make an ___________________________ decision about their options.
By using the phrase, “what that means to you” when explaining mechanical problems to a customer, we can help translate the technical problem into a ___________________________ one.
Though people aren’t as motivated to fix mechanical problems during nice weather, they can still be motivated to buy solutions which will fix the ___________________________ impact of the problem.
As professionals, we want to be good at all aspects of the process, including technical skills, the transition, and offering ___________________________.