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Having a marketing budget allows you to efficiently manage your marketing dollars in order to achieve your desired _______.
In terms of the service agreement marketing strategy, we look for a benchmark of at least __________ service agreements per 1 million dollars in add-on replacement sales.
True or false: Your marketing model should drive the reduction of your marketing budget, represented as a percentage of your total revenue.
Step 4 in the marketing model process is to develop your what?
The benchmark (or KPI) we look for in term of leads from oour service agreement program is _____ of all your leads.