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The process of evaluating our actual result in terms of achieving our business objectives is known as ________.
Abraham Lincoln said, “If I had 6 hours to cut down a tree, I would spend 4 hours sharpening my ax.” The point is that _________ is more important than the activity itself.
The three areas of marketing activities are: advertising; internal marketing; and _____________.
Falling short of reaching a business objective, as compared to our established benchmark, is known as ________.
Gap prioritization is based on the impact that each gap has on __________.