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The “value vs dollar balance” concept in consumer purchasing behavior tells us that if the homeowner perceives the value of your ___________________________ as more important than their money, they will buy it.
I can increase the dollar amount of my average ticket by uncovering more problems and ___________________________ multiple solutions.
True or False. Homeowners will always compare your price against the price of the first option presented.
You need higher end offers to display contrast against mid-tier solutions and keep things in ___________________________.
When presenting multiple options to homeowners, it is important to start with the most ___________________________ option.