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The first step in dealing with seasonality is to identify what is your ___________.
The second step in dealing with seasonality is to determine how many __________ you need for the shoulder season to not lose money.
Gary recommends that your offerings in the peak season and shoulder season should be the same.
When creating promotions during shoulder season, Gary recommends to first make the offer to _________ customers.
In order to maximize a shoulder season promotion, you must conduct training for the ___________.