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When consumers are given multiple options, they tend to gravitate toward the _________ selection.
True or False: You should always offer the lowest cost option first.
Weldon likens the example of price positioning to that of a boulder utilizing __________.
In Weldon’s example of his speaking engagement, he started with a price of _________.
When starting your price positioning on the higher end and working your way down, the homeowner tends to compare the options to the _________ figure.