The primary purpose of the system survey is to expand the _________ of the problem.

In Weldon’s problem vs money balance graphic, you must convince the homeowner that the _________ is more valuable than the money spent.

True or False: Weldon recommends starting with the basic low-price system and then upselling.

Just sending an email or making a phone call with a proposal makes it too easy to be _________.

In Weldon’s example of the “easy as PIE” system, “PIE” stands for problem, impact and what?