True or False. A service agreement is an agreement to provide an unlimited number of precision tune-ups and professional cleaning per year to the client at a guaranteed cost.

For most regions in the US, the HVAC industry experiences its busy seasons in the _______________ and _______________.

Service agreements put clients on a schedule in order to help contractors balance out _________________.

True or False. When leveraging service agreements as a loss leader, the lifetime value of the client is well worth the short-term loss.

According to James’ example, the easiest thing to market from your sales wheel is ______________________.