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Before adding bundles and discounts to your price book you need to fully understand your costs and how the costing structure of the _____________________ that you choose to include will impact you.
Combining different benefits and services together and selling them to consumers for one consistent price is called _____________________.
Consumers in the _____________________ category want to get maximum benefits at a lower price point so that their perceived value is high, because the bundled price is lower than if they paid for things on an individual basis.
The goal of the _____________________ strategy is to present your full company store.
Having multiple pricing positions is a _____________________ for you and the consumer.