Every consumer has a value _____________________.

It is important to decide who your _____________________ audience is and create a price-value relationship based on the principle that they are who you’re trying to serve.

When creating your price book, always start with your _____________________ price.

True or False. You should build any discounts you plan to offer into your prices before you go to market.

A unique selling proposition is when you offer something no one else has, so you can promote the idea that you’re worth more _____________________.