When women are emotional, using the ‘checking and confirming’ technique shows them you are listening and makes them feel ___________________________.

When males and females have differing opinions on the price vs. value of your solutions in the same household, consider what’s important to the buying experience of each gender and do your best to ___________________________ them.

Men tend to care about how the ___________________________ of the product compares to the price more than they care about the overall buying experience.

Listen for both facts and ___________________________ when it comes time for feedback during the buying process.

___________________________ is our professional responsibility.