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Because the male and female brains operate differently, we need to ___________________________ how we communicate.
True or False. We need to make sure our sales process is gender neutral so we can communicate no matter what gender our customers are.
In the buying process, women are more likely to buy as a result of their overall buying ___________________________.
A man is more likely to treat purchases as a(n) ___________________________ experience.
Though sometimes, for slightly different experiences, both men and women are capable of genuine ___________________________ loyalty!