Course Description

This 12-lesson course equips you with practical, creative strategies to grow your business without overspending on advertising. From understanding the three legs of the marketing stool to mastering guerrilla, buzz, digital, operational, and external marketing tactics, you’ll learn how to maximize every resource: time, money, people, and brand presence. Each lesson blends real-world examples with actionable ideas, showing how to connect more meaningfully with customers, strengthen your brand, and generate measurable results. Designed for residential service and replacement contractors, this course proves that effective marketing doesn’t have to be expensive, it just has to be smart, strategic, and human.